A Go-to-Market fit with results
A Go-to-Market fit with results
A Go-to-Market fit with results
Learn how to develop a unified GTM strategy in these hands-on masterclasses and private sessions designed for founders and revenue leaders of B2B organisations.
Learn how to develop a unified GTM strategy in these hands-on masterclasses and private sessions designed for founders and revenue leaders of B2B organisations.
Learn how to develop a unified GTM strategy in these hands-on masterclasses and private sessions designed for founders and revenue leaders of B2B organisations.
How to build a GTM strategy
What's covered
Using internal and external data as the foundation
Deciding on the right go to market for your company
Effectively executing on your go to market
Normal price
€ 1.749,-
Limited offer
€ 1.249,-
How to build a GTM strategy
What's covered
Using internal and external data as the foundation
Deciding on the right go to market for your company
Effectively executing on your go to market
Normal price
€ 1.749,-
Limited offer
€ 1.249,-
How to build a GTM strategy
What's covered
Using internal and external data as the foundation
Deciding on the right go to market for your company
Effectively executing on your go to market
Normal price
€ 1.749,-
Limited offer
€ 1.249,-
Trusted by 300+ startups and scale-ups across Europe
Based on real content, best practices and frameworks gained from scaling over 300 organisations across Europe.
What you’ll learn
The 5 fundamentals of creating a data-driven GTM strategy
1
Analysing and interpreting internal data
1
Analysing and interpreting internal data
1
Analysing and interpreting internal data
2
Understanding customer potential
2
Understanding customer potential
2
Understanding customer potential
3
Defining your Ideal Customer Profile (ICP)
3
Defining your Ideal Customer Profile (ICP)
3
Defining your Ideal Customer Profile (ICP)
4
Leveraging external data for market insights
4
Leveraging external data for market insights
4
Leveraging external data for market insights
5
Optimising your operating model
5
Optimising your operating model
5
Optimising your operating model
Best for: B2B revenue leaders & founders
Best for: B2B revenue leaders & founders
The 3 promises we make
After this masterclass, you’ll:
Have a step-by-step guide
to establish your GTM around motions that scale efficiently and optimise GTM spend
Have a step-by-step guide
to establish your GTM around motions that scale efficiently and optimise GTM spend
Have a step-by-step guide
to establish your GTM around motions that scale efficiently and optimise GTM spend
Know what data to pull
from your operations to see the relationship between activities and growth outcomes
Know what data to pull
from your operations to see the relationship between activities and growth outcomes
Know what data to pull
from your operations to see the relationship between activities and growth outcomes
Understand how to structure
your organisation and operating model in alignment with your GTM strategy
Understand how to structure
your organisation and operating model in alignment with your GTM strategy
Understand how to structure
your organisation and operating model in alignment with your GTM strategy
6 weeks
To complete the full course
Masterclasses
5 online sessions in small groups of maximum 6 peers
Private session
1 private coaching session to go over your GTM plan and get tailored advice
Practice
After each session, you'll work on exercises that help build your GTM strategy step by step
Curriculum
Curriculum
Learn about using internal and external commercial data, segmenting your market based on performance and future customer opportunity and deploying your marketing, sales and customer success teams through efficient motions.
Learn about using internal and external commercial data, segmenting your market based on performance and future customer opportunity and deploying your marketing, sales and customer success teams through efficient motions.
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Masterclass 1
1.5 hours
Analysing and interpreting internal data
Starts with a deep dive into your internal metrics, focusing on volume, conversions, win rates, velocity and deal sizes across all customer lifecycle stages. This lays the groundwork for informed strategic planning.
Masterclass 1
1.5 hours
Analysing and interpreting internal data
Starts with a deep dive into your internal metrics, focusing on volume, conversions, win rates, velocity and deal sizes across all customer lifecycle stages. This lays the groundwork for informed strategic planning.
Masterclass 1
1.5 hours
Analysing and interpreting internal data
Starts with a deep dive into your internal metrics, focusing on volume, conversions, win rates, velocity and deal sizes across all customer lifecycle stages. This lays the groundwork for informed strategic planning.
Masterclass 2
1.5 hours
Understanding customer potential
Employing advanced customer data analysis, including whitespace and addressable value calculations, to uncover hidden growth opportunities within your existing customer base.
Masterclass 2
1.5 hours
Understanding customer potential
Employing advanced customer data analysis, including whitespace and addressable value calculations, to uncover hidden growth opportunities within your existing customer base.
Masterclass 2
1.5 hours
Understanding customer potential
Employing advanced customer data analysis, including whitespace and addressable value calculations, to uncover hidden growth opportunities within your existing customer base.
Masterclass 3
1.5 hours
Leveraging external data for market insights
Expanding your market understanding and identifying new business opportunities by harnessing external data, focusing on segments with significant addressable value.
Masterclass 3
1.5 hours
Leveraging external data for market insights
Expanding your market understanding and identifying new business opportunities by harnessing external data, focusing on segments with significant addressable value.
Masterclass 3
1.5 hours
Leveraging external data for market insights
Expanding your market understanding and identifying new business opportunities by harnessing external data, focusing on segments with significant addressable value.
Masterclass 4
1.5 hours
Defining your Ideal Customer Profile
Refining your targeting strategy by pinpointing and enhancing your ICP using internal performance data combined with external data.
Masterclass 4
1.5 hours
Defining your Ideal Customer Profile
Refining your targeting strategy by pinpointing and enhancing your ICP using internal performance data combined with external data.
Masterclass 4
1.5 hours
Defining your Ideal Customer Profile
Refining your targeting strategy by pinpointing and enhancing your ICP using internal performance data combined with external data.
Masterclass 5
1.5 hours
Optimising your operating model
Aligning your commercial operating model with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.
Masterclass 5
1.5 hours
Optimising your operating model
Aligning your commercial operating model with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.
Masterclass 5
1.5 hours
Optimising your operating model
Aligning your commercial operating model with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.
Private session
1.5 hours
Tailored advice on your GTM plan
Individual deep dive on your GTM plan with one of our experts.
Private session
1.5 hours
Tailored advice on your GTM plan
Individual deep dive on your GTM plan with one of our experts.
Private session
1.5 hours
Tailored advice on your GTM plan
Individual deep dive on your GTM plan with one of our experts.
Sales Excellence Manager
Menno de Graaf