Master the essentials of a winning commercial operating model
Master the essentials of a winning commercial operating model
Master the essentials of a winning commercial operating model
Master the integration of people, processes, and systems with your GTM strategy to drive predictable and repeatable success. Unite and ensure coherence and capability distribution across Sales, Marketing, and Customer Success.
Master the integration of people, processes, and systems with your GTM strategy to drive predictable and repeatable success. Unite and ensure coherence and capability distribution across Sales, Marketing, and Customer Success.
Master the integration of people, processes, and systems with your GTM strategy to drive predictable and repeatable success. Unite and ensure coherence and capability distribution across Sales, Marketing, and Customer Success.
Designing a commercial operating model
Three essential elements of an efficient commercial operating model:
People
Process
Systems
Normal price
€ 2.999,-
Limited offer
€ 2.499,-
per month
Designing a commercial operating model
Three essential elements of an efficient commercial operating model:
People
Process
Systems
Normal price
€ 2.999,-
Limited offer
€ 2.499,-
per month
Trusted by 300+ startups and scale-ups across Europe
Based on real content, best practices and frameworks gained from scaling over 300 organisations across Europe.
What you’ll learn
How to (re)design the three core elements of your commercial operating model
People
Oganisational design, roles & responsibilities, KPIs & targets, remuneration model
People
Oganisational design, roles & responsibilities, KPIs & targets, remuneration model
People
Oganisational design, roles & responsibilities, KPIs & targets, remuneration model
Process
Sales and CS process and methodology
Process
Sales and CS process and methodology
Process
Sales and CS process and methodology
Systems
Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack
Systems
Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack
Systems
Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack
Best for: B2B revenue leaders
Best for: B2B revenue leaders
The 3 promises we make
By completing this academy, you’ll know:
How to set up and reward your teams for success
How to set up and reward your teams for success
How to set up and reward your teams for success
How to become more predictable and repeatable
How to become more predictable and repeatable
How to become more predictable and repeatable
How to integrate your commercial operating model with your GTM strategy
How to integrate your commercial operating model with your GTM strategy
How to integrate your commercial operating model with your GTM strategy
How we work together
3 months, 3 modules
To complete the full course
Masterclasses and Q&A
Weekly sessions in small groups of maximum 6 peers
1:1 coaching
Throughout the course
Practice
After each session, you'll work on exercises that help build your operating model step by step
Curriculum
Curriculum
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Survey
15 minutes
Starting point survey
Checking what you want to learn to make sure our content fits your needs.
Module 1
People
Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.
Module 1
People
Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.
Module 1
People
Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.
Module 2
Process
Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.
Module 2
Process
Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.
Module 2
Process
Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.
Module 3
Systems
Understand what tools you need to have in place to successfully support your teams and execute efficiently.
Module 3
Systems
Understand what tools you need to have in place to successfully support your teams and execute efficiently.
Module 3
Systems
Understand what tools you need to have in place to successfully support your teams and execute efficiently.
Q&A session
1 hour
Q&A session
Room for group discussion and questions on course contents.
Q&A session
1 hour
Q&A session
Room for group discussion and questions on course contents.
Q&A session
1 hour
Q&A session
Room for group discussion and questions on course contents.
Sales Excellence Manager
Menno de Graaf