4 steps to build an effective prospecting engine

Successful prospecting

Achieve sales excellence through Rocket Academy

Reach more buyers and grow your pipeline. Learn about effective prospecting and multi-channel outreach to get in contact with your buyer persona.

Speak with sales

Based on real content, best practices and frameworks gained from scaling over 300 organisations across Europe.

What you’ll learn

4 steps to build an effective prospecting engine

ICP, target persona and decision making unit

Golden triangle for outbound and inbound messaging

Social selling and using tools

Cold calling and objection handling

Best for: B2B sellers (SDR, AE)

The 3 promises we make

By completing this academy, you’ll know:

How to craft compelling messages to get your buyer at the table

How to use your phone and LinkedIn to generate more qualified leads

How to navigate objections and create a big pipeline

How we work together

6 weeks

To complete the full course

Masterclasses

4 online sessions in small groups of maximum 6 peers and 1 group Q&A session

Practice

After each session, you'll work on exercises that help build your prospecting engine step by step

Curriculum

Masterclass 1

1.5 hours

ICP, target persona and decision making unit

Dive into your ICP, target persona and decision making unit and learn how they guide your prospecting tactics.

Masterclass 1

1.5 hours

ICP, target persona and decision making unit

Dive into your ICP, target persona and decision making unit and learn how they guide your prospecting tactics.

Masterclass 1

1.5 hours

ICP, target persona and decision making unit

Dive into your ICP, target persona and decision making unit and learn how they guide your prospecting tactics.

Masterclass 2

1.5 hours

Outbound and inbound messaging and the golden triangle

Dive into frameworks for creating value-based inbound and outbound messages that convert. Learn how to design a multi-channel cadence to get in contact with your prospects.

Masterclass 2

1.5 hours

Outbound and inbound messaging and the golden triangle

Dive into frameworks for creating value-based inbound and outbound messages that convert. Learn how to design a multi-channel cadence to get in contact with your prospects.

Masterclass 2

1.5 hours

Outbound and inbound messaging and the golden triangle

Dive into frameworks for creating value-based inbound and outbound messages that convert. Learn how to design a multi-channel cadence to get in contact with your prospects.

Masterclass 3

1.5 hours

Social selling and using tools

Leverage LinkedIn for market research, social selling and outreach. Learn about sales intelligence, automation and messaging using the latest tools.

Masterclass 3

1.5 hours

Social selling and using tools

Leverage LinkedIn for market research, social selling and outreach. Learn about sales intelligence, automation and messaging using the latest tools.

Masterclass 3

1.5 hours

Social selling and using tools

Leverage LinkedIn for market research, social selling and outreach. Learn about sales intelligence, automation and messaging using the latest tools.

Masterclass 4

1.5 hours

Cold calling & objection handling

Learn how to make better cold calls and navigate through the toughest objections.

Masterclass 4

1.5 hours

Cold calling & objection handling

Learn how to make better cold calls and navigate through the toughest objections.

Masterclass 4

1.5 hours

Cold calling & objection handling

Learn how to make better cold calls and navigate through the toughest objections.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Building efficient and predictable revenue engines for 300+ startups and scale-ups across Europe

Sales Excellence Manager

Menno de Graaf

4 steps to build an effective prospecting engine

Successful prospecting

Achieve sales excellence through Rocket Academy

Based on real content, best practices and frameworks gained from scaling over 300 organisations across Europe.

What you’ll learn

ICP, target persona and decision making unit

ICP, target persona and decision making unit

ICP, target persona and decision making unit

Golden triangle for outbound and inbound messaging

Golden triangle for outbound and inbound messaging

Golden triangle for outbound and inbound messaging

Social selling and using tools

Social selling and using tools

Social selling and using tools

Cold calling and objection handling

Cold calling and objection handling

Cold calling and objection handling

The 3 promises we make

How to craft compelling messages to get your buyer at the table

How to craft compelling messages to get your buyer at the table

How to craft compelling messages to get your buyer at the table

How to use your phone and LinkedIn to generate more qualified leads

How to use your phone and LinkedIn to generate more qualified leads

How to use your phone and LinkedIn to generate more qualified leads

How to navigate objections and create a big pipeline

How to navigate objections and create a big pipeline

How to navigate objections and create a big pipeline

How we work together

6 weeks

Masterclasses

Practice

Curriculum

Curriculum

ICP, target persona and decision making unit

ICP, target persona and decision making unit

ICP, target persona and decision making unit

Outbound and inbound messaging and the golden triangle

Outbound and inbound messaging and the golden triangle

Outbound and inbound messaging and the golden triangle

Social selling and using tools

Social selling and using tools

Social selling and using tools

Cold calling & objection handling

Cold calling & objection handling

Cold calling & objection handling

Q&A session

Q&A session

Q&A session

Building efficient and predictable revenue engines for 300+ startups and scale-ups across Europe

Ready to build an effective prospecting engine?