Design a commercial operating model

Design a commercial operating model

Design a commercial operating model

Learn how to integrate people, processes and systems with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.

Learn how to integrate people, processes and systems with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.

Learn how to integrate people, processes and systems with your GTM strategy, ensuring coherence and capability distribution across Marketing, Sales, and Customer Success to efficiently serve a diverse customer portfolio.

Designing a commercial operating model

Three essential elements of an efficient commercial operating model:

People

Process

Systems

Normal price

€ 2.999,-

Limited offer

€ 2.499,-

per month

Designing a commercial operating model

Three essential elements of an efficient commercial operating model:

People

Process

Systems

Normal price

€ 2.999,-

Limited offer

€ 2.499,-

per month

Trusted by 300+ startups and scale-ups across Europe

Based on real content, best practices and frameworks gained from scaling over 300 organisations across Europe.

What you’ll learn

How to (re)design the three core elements of your commercial operating model

People

Oganisational design, roles & responsibilities, KPIs & targets, remuneration model

People

Oganisational design, roles & responsibilities, KPIs & targets, remuneration model

People

Oganisational design, roles & responsibilities, KPIs & targets, remuneration model

Process

Sales and CS process and methodology

Process

Sales and CS process and methodology

Process

Sales and CS process and methodology

Systems

Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack

Systems

Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack

Systems

Pipeline and performance management, meeting & communication rhythm, sales enablement and tech stack

Best for: B2B revenue leaders

Best for: B2B revenue leaders

The 3 promises we make

By completing this academy, you’ll know:

How to set up and reward your teams for success

How to set up and reward your teams for success

How to set up and reward your teams for success

How to become more predictable and repeatable

How to become more predictable and repeatable

How to become more predictable and repeatable

How to integrate your commercial operating model with your GTM strategy

How to integrate your commercial operating model with your GTM strategy

How to integrate your commercial operating model with your GTM strategy

How we work together

3 months, 3 modules

To complete the full course

Masterclasses and Q&A

Weekly sessions in small groups of maximum 6 peers

1:1 coaching

Throughout the course

Practice

After each session, you'll work on exercises that help build your operating model step by step

Curriculum

Curriculum

Survey

15 minutes

Starting point survey

Checking what you want to learn to make sure our content fits your needs.

Survey

15 minutes

Starting point survey

Checking what you want to learn to make sure our content fits your needs.

Survey

15 minutes

Starting point survey

Checking what you want to learn to make sure our content fits your needs.

Module 1

People

Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.

Module 1

People

Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.

Module 1

People

Design your teams in line with your GTM strategy, understand what capabilities you’ll need to succeed, learn how to effectively measure productivity through performance management and make sure you have a sound remuneration model in line with the right targets.

Module 2

Process

Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.

Module 2

Process

Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.

Module 2

Process

Build a series of actionable steps that your commercial team can follow to drive up revenues. Learn about best practices that drive up the productivity of your teams and build in repeatability.

Module 3

Systems

Understand what tools you need to have in place to successfully support your teams and execute efficiently.

Module 3

Systems

Understand what tools you need to have in place to successfully support your teams and execute efficiently.

Module 3

Systems

Understand what tools you need to have in place to successfully support your teams and execute efficiently.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Q&A session

1 hour

Q&A session

Room for group discussion and questions on course contents.

Sales Excellence Manager

Menno de Graaf