Gemvision
Revenue
Revenue audit
Marketing & sales strategy
Customer journey
Marketing & sales infrastructure
Intro
How we helped Gemvision shift from organic growth to strategic expansion
Well-trained employees are getting harder to find, while service and maintenance standards are getting higher. Effective communication, fast remote resolution times and first-time-fix-rates are extremely important to keep the client happy and the costs in check. With their innovative on-line platform Gemvision you can digitally transfer your knowledge and experience without the need for physical presence during operations. With this innovative solution, you’re able to seamlessly communicate through smart glasses, or any other device. Our secure and easy-to-use remote communication platform is specifically designed to support healthcare, manufacturing, and construction environments. See, support, succeed.
Intro
How we helped Gemvision shift from organic growth to strategic expansion
Well-trained employees are getting harder to find, while service and maintenance standards are getting higher. Effective communication, fast remote resolution times and first-time-fix-rates are extremely important to keep the client happy and the costs in check. With their innovative on-line platform Gemvision you can digitally transfer your knowledge and experience without the need for physical presence during operations. With this innovative solution, you’re able to seamlessly communicate through smart glasses, or any other device. Our secure and easy-to-use remote communication platform is specifically designed to support healthcare, manufacturing, and construction environments. See, support, succeed.
The challenge
From organic growth to a carefully planned expansion journey
Gemvision has achieved steady organic growth over the past years, which is a great achievement. However, it is now time to expedite their growth and transition from organic growth to a carefully planned and executed expansion journey. While they have made great strides with outbound efforts, enhancing their customer journey is essential for sustainable success. As well as refining their target market and defining their ideal customer profile to ensure they’re reaching the right audience. Moreover, their CRM and tech stack require attention and improvement As a well-structured foundation is crucial for obtaining valuable insights, efficient tracking and accurate reporting. Empowering Gemvision to create sound positioning, value proposition, go-to-market strategy and execution plan in order to build a scalable revenue engine (direct & indirect) and achieve the growth goals for 2023 and beyond.
The challenge
From organic growth to a carefully planned expansion journey
Gemvision has achieved steady organic growth over the past years, which is a great achievement. However, it is now time to expedite their growth and transition from organic growth to a carefully planned and executed expansion journey. While they have made great strides with outbound efforts, enhancing their customer journey is essential for sustainable success. As well as refining their target market and defining their ideal customer profile to ensure they’re reaching the right audience. Moreover, their CRM and tech stack require attention and improvement As a well-structured foundation is crucial for obtaining valuable insights, efficient tracking and accurate reporting. Empowering Gemvision to create sound positioning, value proposition, go-to-market strategy and execution plan in order to build a scalable revenue engine (direct & indirect) and achieve the growth goals for 2023 and beyond.
Our approach
In our pursuit of growth and refinement, we embarked on a journey to optimise every facet of Gemvision’s operation.
Revenue audit
kicking things off with a deep analysis of Gemvision’s current situation, in what we like to call a ‘Revenue Audit’. In this audit, we had a close look at the entire organisation. Starting with their Ideal Customer Profile (ICP) and target personas. At the same time, we closely examined their brand positioning to ensure it resonates effectively with their audience. We evaluated their value proposition and offerings carefully to make sure they are relevant and impactful.
Moving forward, we focused on breaking down their Go-To-Market (GTM) strategy and sales approach, to spot any areas that needed a little extra attention. From the first interaction to the final transaction, we broke down each process to find opportunities for improvement. We assessed Gemvision’s technological infrastructure to ensure it would keep them running smoothly in the future. And we thoroughly evaluated their data model and database health for accuracy and reliability. As well as their commercial operating model, their Key Performance Indicators (KPIs) and reward systems to confirm they achieved the desired outcomes. Lastly, we carefully examine the inbound and outbound channels they were using to connect with their audience, and the user experience on their website.
Laying the foundation for growth
Following the audit, we established the foundational framework to facilitate scalability. Our initial step involved validating the ICP and refining the target persona, drawing insights from Gemvision’s existing client base and thorough desk research.
With a clear understanding of their market, we crafted a GTM strategy. Directing their initial focus towards the Netherlands due to its substantial growth potential. To optimise their routes to market, we adopted a multi-faceted approach. Alongside a high-touch engagement model, we introduced a no-touch/low-touch flow. The selection of either approach was guided by specific criteria, tailoring the customer experience to either a face-to-face personalised interaction or a personalised online engagement. This GTM market strategy we seamlessly translated into a comprehensive marketing and sales strategy, underpinned by an operational model designed for future scalability.
We mapped out the entire customer journey, providing detailed descriptions of each touchpoint. Concurrently, we defined all lifecycle stages and deal progression within Gemvision’s CRM system. Furthermore, we formulated a content and channel strategy spanning the awareness, consideration, decision, and retention phases. This strategic blueprint sets the course for future communication with their clients, ensuring a holistic and effective approach to engagement.
Our approach
In our pursuit of growth and refinement, we embarked on a journey to optimise every facet of Gemvision’s operation.
Revenue audit
kicking things off with a deep analysis of Gemvision’s current situation, in what we like to call a ‘Revenue Audit’. In this audit, we had a close look at the entire organisation. Starting with their Ideal Customer Profile (ICP) and target personas. At the same time, we closely examined their brand positioning to ensure it resonates effectively with their audience. We evaluated their value proposition and offerings carefully to make sure they are relevant and impactful.
Moving forward, we focused on breaking down their Go-To-Market (GTM) strategy and sales approach, to spot any areas that needed a little extra attention. From the first interaction to the final transaction, we broke down each process to find opportunities for improvement. We assessed Gemvision’s technological infrastructure to ensure it would keep them running smoothly in the future. And we thoroughly evaluated their data model and database health for accuracy and reliability. As well as their commercial operating model, their Key Performance Indicators (KPIs) and reward systems to confirm they achieved the desired outcomes. Lastly, we carefully examine the inbound and outbound channels they were using to connect with their audience, and the user experience on their website.
Laying the foundation for growth
Following the audit, we established the foundational framework to facilitate scalability. Our initial step involved validating the ICP and refining the target persona, drawing insights from Gemvision’s existing client base and thorough desk research.
With a clear understanding of their market, we crafted a GTM strategy. Directing their initial focus towards the Netherlands due to its substantial growth potential. To optimise their routes to market, we adopted a multi-faceted approach. Alongside a high-touch engagement model, we introduced a no-touch/low-touch flow. The selection of either approach was guided by specific criteria, tailoring the customer experience to either a face-to-face personalised interaction or a personalised online engagement. This GTM market strategy we seamlessly translated into a comprehensive marketing and sales strategy, underpinned by an operational model designed for future scalability.
We mapped out the entire customer journey, providing detailed descriptions of each touchpoint. Concurrently, we defined all lifecycle stages and deal progression within Gemvision’s CRM system. Furthermore, we formulated a content and channel strategy spanning the awareness, consideration, decision, and retention phases. This strategic blueprint sets the course for future communication with their clients, ensuring a holistic and effective approach to engagement.
"RocketX took us step by step in establishing a strong foundation on which we can continue to build Gemvision. What, I think, many start-up entrepreneurs struggle with is the limited time available on the one hand and the desire to be able to zoom out and reflect before moving on again. Taking a step back to be able to take three leaps forward at full throttle. Learning, falling down and getting up again. All at the same time. RocketX guided us very well in this process. Each step was planned ahead so that we could give our input effectively. The fact that we could draw from the many specialities RocketX has on board was very valuable. Also on a personal level, we experienced the cooperation as very pleasant."
René Verspuij
Partner & Commercial Director Gemvision
"RocketX took us step by step in establishing a strong foundation on which we can continue to build Gemvision. What, I think, many start-up entrepreneurs struggle with is the limited time available on the one hand and the desire to be able to zoom out and reflect before moving on again. Taking a step back to be able to take three leaps forward at full throttle. Learning, falling down and getting up again. All at the same time. RocketX guided us very well in this process. Each step was planned ahead so that we could give our input effectively. The fact that we could draw from the many specialities RocketX has on board was very valuable. Also on a personal level, we experienced the cooperation as very pleasant."
René Verspuij
Partner & Commercial Director Gemvision
The results
Together with Gemvision we’ve achieved significant milestones, that will shape their future growth and success. We’ve developed a well-defined GTM strategy, providing a clear roadmap for effective market engagement. Additionally, we’ve emphasised the importance of role-specific insights, ensuring that every team member possesses the knowledge and clarity necessary for future expansion efforts. Furthermore, we've created a tailored content and channel strategy for each industry and target persona, laying the groundwork for upcoming campaigns. This customer-centric approach will strengthen Gemvision’s connections and resonance with our audience. Lastly, we've successfully implemented a solid customer journey within their CRM system. HubSpot. Enhancing customer experiences and streamlining their operations.
