Kraft Armor
Revenue
Account Based Marketing
Content & marketing strategy
International expansion
Rebranding
Intro
How we helped Kraft Armor expand in Europe with an ABM approach
Kraft Armor operates under the umbrella of Pa-Hu, an 80-year-old family business renowned for its legacy of cardboard innovation. Specialising in sustainable packaging, Kraft Armor delivers high-quality solutions tailored for the steel industry. Committed to safeguarding top-quality steel products, the company also prioritises the reduction of CO2 emissions.
Intro
How we helped Kraft Armor expand in Europe with an ABM approach
Kraft Armor operates under the umbrella of Pa-Hu, an 80-year-old family business renowned for its legacy of cardboard innovation. Specialising in sustainable packaging, Kraft Armor delivers high-quality solutions tailored for the steel industry. Committed to safeguarding top-quality steel products, the company also prioritises the reduction of CO2 emissions.
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
The challenge
Their ambition? To become the leader in sustainable steel packaging industry in Europe
In response to the global urgency for sustainability, steel industry businesses face increased pressure to comply with emission regulations. Kraft Armor, recognising this need, has developed an innovative 100% fiber-based packaging material tailored for steel. With their sustainable steel packaging solution, they help steel producers minimise their environmental impact. Despite their clear ambition, Kraft Armor encountered challenges in marketing automation, content strategy, inbound/outbound lead generation, and sales processes. Recognising their growth potential, Kraft Armor strategically joined forces with RocketX. The multidisciplinary expertise of RocketX's team, including design, content, growth, RevOps, and sales excellence, proved to be the ideal match for turning Kraft Armor's ambitious vision into reality.
The challenge
Their ambition? To become the leader in sustainable steel packaging industry in Europe
In response to the global urgency for sustainability, steel industry businesses face increased pressure to comply with emission regulations. Kraft Armor, recognising this need, has developed an innovative 100% fiber-based packaging material tailored for steel. With their sustainable steel packaging solution, they help steel producers minimise their environmental impact. Despite their clear ambition, Kraft Armor encountered challenges in marketing automation, content strategy, inbound/outbound lead generation, and sales processes. Recognising their growth potential, Kraft Armor strategically joined forces with RocketX. The multidisciplinary expertise of RocketX's team, including design, content, growth, RevOps, and sales excellence, proved to be the ideal match for turning Kraft Armor's ambitious vision into reality.
Our approach
So how did we turn Kraft Armor’s ambitions into reality? By shaping their content strategy and refining the Ideal Customer Profile (ICP), we enhanced their brand positioning and crafted tailored content for their audience. Also, we breathed new life into their brand through a new website, providing it with a fresh aesthetic.
On the sales side, we facilitated their entry into European markets with an ABM approach, deploying a well-structured sales methodology to boost product awareness among industry leaders. From a RevOps perspective, we set up their CRM system, defined the customer journey, and implemented a unified sales and marketing approach in HubSpot.
Our approach
So how did we turn Kraft Armor’s ambitions into reality? By shaping their content strategy and refining the Ideal Customer Profile (ICP), we enhanced their brand positioning and crafted tailored content for their audience. Also, we breathed new life into their brand through a new website, providing it with a fresh aesthetic.
On the sales side, we facilitated their entry into European markets with an ABM approach, deploying a well-structured sales methodology to boost product awareness among industry leaders. From a RevOps perspective, we set up their CRM system, defined the customer journey, and implemented a unified sales and marketing approach in HubSpot.
“RocketX truly understood our industry and ambitions from day one. Their incredibly talented team went above and beyond, delivering more than we could have hoped for. We're genuinely proud of the fantastic results we've achieved together, and I can highly recommend them to any company trying to enter a new market!”
Sara Raikamo
CEO at Kraft Armor
“RocketX truly understood our industry and ambitions from day one. Their incredibly talented team went above and beyond, delivering more than we could have hoped for. We're genuinely proud of the fantastic results we've achieved together, and I can highly recommend them to any company trying to enter a new market!”
Sara Raikamo
CEO at Kraft Armor
The results
In partnership with Kraft Armor, a robust content strategy was crafted, supporting their expansion into new markets. We established a structured sales process and a clearly defined customer journey. Last but not least, our efforts in brand refresh helped them stand out in a competitive market.
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
28
Targeted accounts with ABM tactic
5
Sales Qualified Opportunities achieved in 6 months
18%
Account coverage rate
