YoungOnes
RocketRevenue
International expansion
Content & marketing strategy
Database enrichment
Intro
Setting up a solid expansion strategy for YoungOnes’ journey to the UK.
YoungOnes is a marketplace for daily gigs. It enables young people to choose what, where and how much they want to work and businesses to find quality freelancers for short-term tasks. A solid, easy to use platform where businesses of any type can join without contracts and obligations and find an extra workforce from a large pool of freelancers in just a few minutes. Their mission? To make the exchange of on-demand work run fast, smooth and independently.
Intro
Setting up a solid expansion strategy for YoungOnes’ journey to the UK.
YoungOnes is a marketplace for daily gigs. It enables young people to choose what, where and how much they want to work and businesses to find quality freelancers for short-term tasks. A solid, easy to use platform where businesses of any type can join without contracts and obligations and find an extra workforce from a large pool of freelancers in just a few minutes. Their mission? To make the exchange of on-demand work run fast, smooth and independently.
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
The challenge
“Sometimes you just need some extra support!”
After gaining a market leading position in The Netherlands, it was time for their next move, expanding the platform to a new market, the UK. New markets ask for new strategies and infrastructure. Having a clear GTM strategy is paramount to make the launch of YoungOnes in the UK a success.
The challenge
“Sometimes you just need some extra support!”
After gaining a market leading position in The Netherlands, it was time for their next move, expanding the platform to a new market, the UK. New markets ask for new strategies and infrastructure. Having a clear GTM strategy is paramount to make the launch of YoungOnes in the UK a success.
Our approach
We kicked off with an audit of their commercial strategy, customer journey stages, technology, funnel & team performances. Giving a clear overview of the opportunities, and missing links.
After gaining a good understanding of the current situation, we developed multiple plans to make the expansion of YoungOnes to the UK a success. Forming a solid go to market strategy. That’s when we set the ball rolling and started experimenting on various ICPs with a range of content assets, channels, campaigns and sales activities.
Our approach
We kicked off with an audit of their commercial strategy, customer journey stages, technology, funnel & team performances. Giving a clear overview of the opportunities, and missing links.
After gaining a good understanding of the current situation, we developed multiple plans to make the expansion of YoungOnes to the UK a success. Forming a solid go to market strategy. That’s when we set the ball rolling and started experimenting on various ICPs with a range of content assets, channels, campaigns and sales activities.
“We love to do things by ourselves, but know that sometimes you just need some extra support! RocketX helped us with structuring and setting up a profound strategic plan. A great team of inspiring people, that bring extra knowledge to the table, is just what we needed.”
Margot Roubos
Commercial Director at YoungOnes
“We love to do things by ourselves, but know that sometimes you just need some extra support! RocketX helped us with structuring and setting up a profound strategic plan. A great team of inspiring people, that bring extra knowledge to the table, is just what we needed.”
Margot Roubos
Commercial Director at YoungOnes
The results
As one team we've set up a Go-to-Market strategy and reshaped their BHAG, values and goals. Executed various marketing and sales plans, creating awareness in the UK and a B2B funnel full of MQL’s and SQL’s.
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
10.000+
registered UK freelancers
427%
increase in worked hours via the platform
104%
more closed won deals than anticipated
