Incision
RocketRevenue
Marketing & sales strategy
Customer journey
Intro
Shortening the Sales Cycles for Incision.
Incision was founded by Prof. Dr. Theo Wiggers and entrepreneurial professionals in 2014. With a varied team from industry leaders to medical doctors, Incision believes in sharing surgical skills and making high quality knowledge accessible. They’ve achieved this through their B2B SAAS platform for a practical and versatile solution to e-learning.
Intro
Shortening the Sales Cycles for Incision.
Incision was founded by Prof. Dr. Theo Wiggers and entrepreneurial professionals in 2014. With a varied team from industry leaders to medical doctors, Incision believes in sharing surgical skills and making high quality knowledge accessible. They’ve achieved this through their B2B SAAS platform for a practical and versatile solution to e-learning.
1
new website
440k
impressions
555
MQLs generated
1
new website
440k
impressions
555
MQLs generated
1
new website
440k
impressions
555
MQLs generated
The challenge
Setting up a solid marketing and sales strategy
After setting foot in the Netherlands, Incision was ready to expand internationally and increase their market share in existing markets. A goal that could only be reached with a solid marketing and sales strategy in place, consisting of strong branding and automated sales processes. However, their current didn’t have the capacity nor the capabilities to set up a solid strategic foundation.
The challenge
Setting up a solid marketing and sales strategy
After setting foot in the Netherlands, Incision was ready to expand internationally and increase their market share in existing markets. A goal that could only be reached with a solid marketing and sales strategy in place, consisting of strong branding and automated sales processes. However, their current didn’t have the capacity nor the capabilities to set up a solid strategic foundation.
Our approach
To help Incision with setting up a profound marketing and sales strategy, we set up an experienced team with multidisciplinary capabilities. Together we optimised and validated the ideal customer profile, value proposition and target persona’s of Incision. Laying the foundation for the next step, creating a full marketing and sales plan, including a content strategy and customer journey. In order to ultimately build a brand-new website with seamless buyer flows for different audiences.
Our approach
To help Incision with setting up a profound marketing and sales strategy, we set up an experienced team with multidisciplinary capabilities. Together we optimised and validated the ideal customer profile, value proposition and target persona’s of Incision. Laying the foundation for the next step, creating a full marketing and sales plan, including a content strategy and customer journey. In order to ultimately build a brand-new website with seamless buyer flows for different audiences.
“We came to RocketX to improve our end-to end marketing and sales and build a scalable lead engine. We got a team that was dedicated and exceeded our expectations. We’ve overhauled our entire infrastructure and way of working, including tech, data, content and sales. Our deal cycles are now shorter, which has ramped up our sales productivity.”
Elisabeth Stevens
CEO at Incision
“We came to RocketX to improve our end-to end marketing and sales and build a scalable lead engine. We got a team that was dedicated and exceeded our expectations. We’ve overhauled our entire infrastructure and way of working, including tech, data, content and sales. Our deal cycles are now shorter, which has ramped up our sales productivity.”
Elisabeth Stevens
CEO at Incision
The results
As one team, we managed to set up a sate-of-the-art marketing and sales infrastructure, creating seamless customer journeys from awareness to customer success. Boosted brand awareness through a strong content strategy and a renewed website. Followed by delivering a sound inbound and outbound lead generation process to boost sales productivity, resulting in a dramatically shorter deal cycle, from 12 to 6 months.
1
new website
440k
impressions
555
MQLs generated
1
new website
440k
impressions
555
MQLs generated
1
new website
440k
impressions
555
MQLs generated
