Case: Shortening Limelights average sales cycle

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Limelights

RocketRevenue

Marketing & sales strategy

Customer journey

Marketing & sales infrastructure

Sales excellence

Intro

Increasing Limelights average deal cycle velocity by 20%.

Limelights helps companies transform at a large scale. They help corporates accelerate their sustainability efforts via co-creation programs and improved cross-collaboration. They facilitate real change and are on a mission to make true impact.

Intro

Increasing Limelights average deal cycle velocity by 20%.

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

The challenge

Shift to a scalable revenue engine

Limelights is growing steadily as a promising do-good tech-company, to take the next step and scale even faster they needed to make a shift from founder-led sales to a scalable revenue engine.

The challenge

Shift to a scalable revenue engine

Limelights is growing steadily as a promising do-good tech-company, to take the next step and scale even faster they needed to make a shift from founder-led sales to a scalable revenue engine.

Our approach

The first step to increase scalability in the sales organization was to add top of funnel sales power. To create more sales power, we’ve set up a team of experienced sales professional to support Limelights during the process.

Together we optimised and validated the ICP, value proposition, target personas and customer journey, to create a seamless end-to-end funnel. Next, we created a target list with prominent prospects to engage with. Not just any engagement; highly personalized and qualitative engagement. As sustainability industry leaders are extremely busy, so meeting relevance was key.

Followed by creating a continuous flow of content and set up demand and lead generation campaigns, to increase brand awareness and organic traffic.

Created a demand and lead generation campaign based on the biggest hurdles today’s sustainability leaders have to overcome.
Set up a lead generation campaign consisting of a webinar to activate Learning & Development specialists to prepare, lead and attend better meetings.
Enhance the tech stack with tools such as SEMrush, Google Analytics, and Loom.

Our approach

Followed by creating a continuous flow of content and set up demand and lead generation campaigns, to increase brand awareness and organic traffic.

Created a demand and lead generation campaign based on the biggest hurdles today’s sustainability leaders have to overcome.
Set up a lead generation campaign consisting of a webinar to activate Learning & Development specialists to prepare, lead and attend better meetings.
Enhance the tech stack with tools such as SEMrush, Google Analytics, and Loom.

“Before, we didn’t have time to schedule appointments with interesting people and companies in the sustainability space. Now we’re in talks with companies like Danone, PVH and Arcadis to help them in their sustainability journey. I can definitely recommend RocketX for helping us get in front of the right people.”

Joost de Leij

Founder & Facilitator of Change at LimeLights

Joost de Leij

Founder & Facilitator of Change at LimeLights

The results

Together, we managed to set up a solid lead generation strategy. Creating a demand and lead generation campaign based on the biggest hurdles today’s sustainability leaders have to overcome. Followed by a lead generation campaign consisting of a webinar to activate Learning & Development specialists to prepare, lead and attend better meetings. Resulting in a dramatic increase of the average deal cycle velocity by +20%, making the sales process significant more efficient.

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

+20%

increase in avg. deal cycle velocity

97%

ROI on paid social

55%

conversion lead > MQL (benchmark market 40%)

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